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When hosting any brand event, event models can be a great way to take your soiree to the next level. However, selecting and hiring the models are just the first couple steps – you still need to figure out what they’re going to wear when working your event! 

Selecting the perfect look for your event models is crucial in the planning stages. A well-designed “uniform” can add depth to your brand event and influence the atmosphere. 

Depending on the vibe you’re going for, the right look can help you bridge the gap between your vision and how guests will perceive the occasion – whether that be more sophisticated or casual. 

However, with so many possibilities, it can be overwhelming to know where to start when designing the perfect look for event models. 

That’s why we’ve put together this guide! 

Matrix is here to help you choose the ideal outfit for your event models, regardless of the occasion, so you can give it that extra ‘oomph’ and thoughtfulness. 

What is the nature of your brand event? 

Choosing the right uniform begins with asking what type of event are you hosting? Is it a formal gala or a casual outdoor festival? 

Depending on the nature of the event, you’ll want to choose a uniform that is both suitable and practical. 

For example, suppose you are, in fact, hosting a formal gala; you’d want your event models to be dressed in something that would reflect a level of sophistication and elegance. That can include pieces like a blazer, suit jacket, dress pants, or a skirt. 

On the other hand, if you’re planning a casual outdoor festival, you most likely want your guests to feel as though they can kick back and relax while in attendance. In this case, you’d like to have your models wearing something more casual that makes them seem approachable and includes options like t-shirts and polos paired with shorts or khakis. 

You don’t have to only limit your options to either blazers or polos, but you get the point. Outfits reflect a mood, so it’s wise to consider what you want your guests to be feeling in attendance when deciding on the look for your event staff/models.  

Think about your color palette 

Choosing an appropriate color palette is just as important as figuring out the specific kind of pieces to include based on how formal or casual your event is important.

You’ll want to choose hues and shades that complement your event’s theme and mood while ensuring that your models stand out from the crowd.

If your event has a specific color scheme, consider incorporating those same colors into your uniforms for a cohesive look. Alternatively, you can choose to include a neutral color palette – such as blacks, whites, navies, or shades of beige to create a classic and elegant look and, in turn, make your event feel upscale. 

Think about fabrics and materials

When it comes to the fabric of your event model’s outfit, especially for outdoor events, consider the weather and climate. In order for your staff to best serve your guests and represent your brand in a professional manner during your event, they need to be comfortable. 

For example, focus on lightweight and breathable fabrics such as cotton and linen in warmer weather to keep your event staff cool and comfortable. In cooler climates, consider including heavier materials such as wool or denim to add warmth and structure to their uniform.  

Accessorize, Accessorize, Accessorize. 

Lastly, pay attention to the accessories! The right accessories can really add that oomph to any outfit, all while helping your models stand out. Depending on the nature of your event, consider incorporating accessories such as hats, scarves, ties, or certain jewelry pieces into your uniforms.

For a more formal event, you might ask female event staff members to wear gold hoops, or for a more casual event, you might ask them to wear a baseball cap. 

Choosing the perfect uniform for your event models is part of the event planning fun, but it can be overwhelming. Where should you even begin? 

Well, by considering factors such as the nature of your event, the color palette, appropriate fabrics, and thinking about accessories… you can create a look for your models that is practical, professional, on-theme, and on-trend. 

Whether you’re hosting a formal gala or a casual outdoor festival, this guide can help you pick the perfect look for your models and make your brand event one for the books!