Promotional modeling is becoming a go-to marketing strategy for businesses looking to grow their brand awareness and boost their sales. Hiring models to promote products or services at events and trade shows has proven to be an effective way to generate more “buzz” – even though some may see this as a superficial way of advertising. But the truth of the matter is that it’s undeniably quite effective at expanding a brand’s reach.

But how exactly does promotional modeling achieve this? 

Let’s dive in, shall we? 

First Impressions Matter

Starting off on the right foot is something many planners overlook.

Often, you can find promo models greeting guests as they arrive at brand events. For this reason, promotional models are specially trained to be friendly, knowledgeable, and engaging.

Because, let’s face it, that first interaction can make or break the success of an event. 

Placing a warm and friendly face right where guests enter is a strategic move. Promotional models do an excellent job of capturing your guest’s attention and conveying your brand’s message so that it’s unforgettable. 

Knowledge is Key

Promotional models are both aesthetic and extremely helpful to your guests. 

If you train them right, they can act as walking knowledge banks for your guests to tap into whenever they have a question, comment, or concern about your brand.

This can be especially effective in industries with complex or technical products where attendees may need extra assistance to understand benefits and features. 

Create a Buzzstorm

By presenting themselves in an aesthetically pleasing manner, distributing branded materials (such as flyers or samples), and encouraging attendee participation (whether it be contests, giveaways, or demonstrations), they can create a sense of excitement and curiosity around your brand. 

This can lead to increased foot traffic and engagement at your event, leading to more talk about your brand overall, potentially leading to an incline in sales. 

Building Loyalty Brick by Brick

Promotional models are an incredible aid in building brand loyalty. 

They help you give your guests a fantastic and unforgettable experience. They’ll be more likely to remember your event one day when they hunt for the product or service you offer. 

Not to mention, repeat business is always a blessing, but growing a community around your brand is even better. 

As you can see, if used right promotional modeling has the potential to be a a powerful marketing tool that can help bring your goals into reality. Next time you’re planning a brand event, maybe think about hiring promo models to help make it a smashing success.