In the realm of event modeling, where glamour meets strategic marketing, an art form exists beyond just looking the part. In the middle of this chaotic industry, impeccable etiquette transforms an event model into a captivating brand ambassador. 

Matrix has witnessed the modeling world grow and evolve into what we know the industry to be today. In those years, we have learned a thing or two from watching the best of the best rise to success. 

The Role of Event Models: More Than Meets the Eye

Event models are the living embodiment of a brand’s identity. 

Yes, they look stunning, but they’re also there as part of a strategic plan made to create an immersive and memorable experience for event attendees. For models to excel in this kind of work, it’s crucial to master the art of etiquette, which goes far beyond surface-level charm.

The Dos of Event Modeling Etiquette

1. Do Your Homework: Before stepping into the event, familiarize yourself with the brand, its values, and the event’s purpose. Understanding this knowledge helps models create authentic connections with guests, serves as a knowledge bank for guests who have questions, and makes it easier to maintain a level of professionalism. 
2. Dress the Part: While elegance is key, ensure your attire aligns with the brand’s image. A lot of times, there will be a dress code enforced by the brand running the event. However, in the case that there’s not an enforced dress code, we suggest you be immaculately groomed and dress yourself tastefully in a way that mirrors the event’s theme. 
3. Warm and Approachable: Greet guests with a warm smile and friendly demeanor. Don’t be shy; an introduction and eye contact can go a long way when creating genuine interactions. Remember, event models’ are the middleman between the brand and the target audiance.
4. Product Knowledge: Be well-versed in the products or services being promoted. Knowledge empowers you to answer inquiries confidently, enhancing your credibility as a brand ambassador.
5. Engage, Don’t Overwhelm: Strike a balance between engaging with guests and allowing them space to explore. Be attentive but not intrusive.

The Don’ts of Event Modeling Etiquette

1. Avoid Overbearing Sales Pitches: While promoting the brand is essential, the key to doing this is subtley. Avoid coming across as pushy or overly sales-focused, especially when you are also playing the role of an usher, server, bartender, etc. Instead, focus on creating genuine connections and tending to guests as they need while adding in comments here and there to 
2. Steer Clear of Controversial Topics: Politics and religion are best avoided. Keep conversations light and enjoyable to ensure a positive experience for all guests.
3. Don’t Be Disengaged: On the flip side, being too reserved can hinder your effectiveness as well. Strike a balance between being approachable and maintaining professionalism.
4. Remember to Follow Up: If there is an opportunity for follow-up after the event, make sure to do so promptly and professionally. This demonstrates commitment and reinforces positive connections.

Etiquette Beyond Glamour

In the realm of event modeling, etiquette is the x factor. By following these dos and avoiding the don’ts, event models can create memorable experiences that reflect positively on the brand and leave guests with a sense of connection and authenticity. Not only that, but it lays the groundwork for event models to build trusted reputations leaving the brands you work with coming back for more. 

In its truest form, etiquette is the key to unlocking the full potential of event modeling. It’s about fostering genuine interactions. It’s not merely about promoting a brand; it’s about leaving a lasting impression that resonates with guests long after the event concludes.