5 Responsibilities of Promotional Models at Brand Events 

Brand events are crucial when tackling any marketing or promotion strategy for any company. They offer a unique opportunity to showcase your products and services to your target audience and connect with potential customers in a meaningful way.

Event models can impact the success of your event more than you might think. They’re the backbone and diligently work behind the scenes to ensure everything runs smoothly – all while representing your brand in an aesthetically pleasing manner. 

But what exactly do promotional models handle during brand events? Well, if you want to get specific, here are the five main responsibilities of event models! 


When guests arrive at any event, they will first take note of what they see.  

That means that, above all else, event models represent your brand and do so in the best possible light. They will be well groomed and dressed in uniform with a smile to make your guests feel welcome and comfortable. 

In many ways, they are a large part of the first impression your audiance will have. Because of that, they are expected to embody a brand’s values, messaging, and personality. 

They also represent your brand through word of mouth and are expected to be knowledgeable about the products and services the event intends to promote and be able to do so clearly and effectively. 


A big part of a promotional model’s job during brand events includes interacting with a wide range of individuals and attendees throughout the event. This could mean greeting guests, answering any questions, or spreading word of mouth.

This is why we like to emphasize hiring personable, friendly, and approachable models. Every experience your audiance has with one of our event models should be pleasant and memorable. 


Have you ever been to a brand event where you are meant to watch someone demonstrate a product or service? Most likely, the person doing the demonstration was a model! 

Demonstrations are another notable use of promotional models. This could include handing out samples, promotional materials, providing product demonstrations, or participating in activities that showcase your brand’s products/services. 

This is why it’s critical for brand ambassadors and promotional models alike to be comfortable with public speaking, presenting, and engagement and be charismatic while they do it. 

Brand Awareness

Sometimes, you can use promotional models for their social media clout. 

They can manage social media promotion and help generate brand awareness/buzz in the digital world. This can include taking photos, videos, posting updates, and engaging with other users on the social media platforms. 

Most models are quite familiar with social media and have a following, which only helps add credibility to your brand or event. 


Finally, event models are there to ensure that everything is running smoothly. They help set up, clean up, or direct guests to different areas of your event. They help ensure you and your attendees have a great time with minimal stress or confusion.  

Event models must be able to think on their feet and be prepared to handle unexpected situations as they arise.

While it’s no secret that models play a significant role during events, not everyone knows all the different ways you can utilize them. From brand representation and awareness, demonstrations, engagement, or just admin/logistical assistance – promotional models and brand ambassadors add a lot of value to our chaotic industry. 

The best ones help create memorable and impactful brand events that leave lasting impressions on attendees – which, hey, that’s the goal, isn’t it? 

If you’re looking to hire some promotional models for your next brand event, reach out to Matrix, and we will help you bring your vision to life! 

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